-
Introduction
-
Diagnose the Case for Your Business
- How the macroeconomic environment affects your business
- How the socio-cultural environment affects your business
- How the legal environment affects your business
- How the political environment affects your business
- How the technological environment affects your business
- How globalization affects your business
- How to build a sustainable business
- How to build an innovative technology-based business and stay ahead of the curve
- Ins and outs of startup life
- How to grow a successful business
- What are the fundamentals of growth for startups?
- What are the key strategies for successful business development?
- How can you avoid scaling an unprofitable business?
- Homework Exercises – Diagnose the Case for the Business
-
Define a Strong Business Vision
- How to create a vision statement
- How to create a mission statement
- How to create company values
- How to create focus areas
- How to define strategic objectives
- How to create effective projects
- How to create KPIs
- How to achieve product-market fit that can be scaled and profitable
- How to craft a successful startup launch strategy
- How to conduct market research
- When to pivot a business
- Homework Exercises – Define a Strong Business Vision
-
Sell the Brand Story
- How to segment your market
- How to identify your target market
- How to position your business
- How to create a marketing strategy
- How to create a marketing mix
- How to create a product strategy
- How to create a distribution strategy
- How to create a pricing strategy
- How to create a promotional strategy
- How to develop a marketing plan
- Homework Exercises – Sell the Brand Story
-
Engage key stakeholders
- What is an advisor?
- Why you need advisors
- What to look for in advisors
- Advisor compensation
- Advisor contracts
- Maximising advisor contributions
- Why analytics matter
- What metrics matter
- How to use Google Analytics
- Top three mistakes startups make with analytics
- Analytics best practices for startups
- Homework Exercises – Engage Key Stakeholders
-
Connect with Customers
- How to create a digital marketing plan
- 10 recommended digital marketing tools and platforms
- How to reach more customers online
- How to build better products
- How to run more effectively using social media
- How to build an effective sales team
- How to generate and convert leads
- How to negotiate effectively
- Homework Exercises – Connect with customers
-
Acquire Human Resources
- How to operate a fast-growing business
- Stages of company development
- Principles for managing teams
- Building effective teams while scaling your business
- How to manage products
- Importance of human resource management
- How to attract great candidates
- How to retain great employees
- How to build a performance-driven culture
- Homework Exercises – Acquire Human Resources
-
Acquire Financial Resources
- How to keep your books
- How to create an income statement
- How to create a balance sheet
- How to create a cash flow statement
- How to analyze financial statements with ratios
- How to manage cash flow
- How to create financial and revenue projections
- How to write a business growth plan
- Homework Exercises – Acquire Financial Resources
-
Putting It All Together
-
Alero Thompson
8 Habits of successful Entrepreneur (KSA PROGRAM)
This has been a learning journey for me and I gained new knowledge and skills that will benefit my business and help reposition us for growth and profitability. I want to say thanks to Keystone Bank for this humbling opportunity for me to learn and increase my capacity. Thanks to Glory Enyinnaya who has helped in the feedback sessions on assignments and giving valuable corrections. I have increased in knowledge and capacity since I begun this Keystone Bank program and took the Kleos Africa courses. I have gotten the 8 Habits I need to be a successful entrepreneur. Its been an awesome journey! Thank you, thank you and thank you.
11 Comments
Wow! This has been an interesting journey. I am grateful to Keystone Bank for making this happen to us at Capsule. The 8 Habits of Successful Entrepreneurs worth the time invested in the program.
Thanks for the kind feedback, Divine!
This has been a learning journey for me and I gained new knowledge and skills that will benefit my business and help reposition us for growth and profitability. I want to say thanks to Keystone Bank for this humbling opportunity for me to learn and increase my capacity. Thanks to Glory Enyinnaya who has helped in the feedback sessions on assignments and giving valuable corrections.
I have increased in knowledge and capacity since I begun this Keystone Bank program and took the Kleos Africa courses.
Its been an awesome journey! Thank you, thank you and thank you.
This is amazing feedback, Alero! So glad to hear this program has had a huge impact on your business. Here’s wishing you many more wins – both at the Demo Day and in the future!
Thanks for the kind feedback, Alero! So glad to hear this program has had a huge impact on your business. Here’s wishing you many more wins – both at the Demo Day and in the future!
So far so good, this has been an amazing learning experience. The homework per module have ensured no learning is left unused.
Many thanks for your feedback, Aisha! Here’s wishing you boatloads of success as you implement the learnings from the program!
Today, i just want to take out time to give accolades to both Keystone Startup Advantage and KleosAfrica for putting together these wonderful opportunities for starups. It has been the most amazing 16 weeks i have had as a business woman.
Strategies, Recruiting, Marketing, Financials…i had a different kind of experience in KSA because was thorough.
The class assignments, thank you for them because it gives me a real opportunity to understand deeper and make important adjustments.
I can feel the changes, as being part of this Cohort, I believe the success story will be evident.
Thank You.
Thanks for the heartwarming feedback, Chioma! Wishing you loads of future success as you implement the learnings from the 8 Habits program!
Thank you Kleos and Keystone Bank for this opportunity to improve my entrepreneurship skill. It was a massive task as I had to combine this program with other training and work at the time, I am so glad I pushed myself to complete the training program as I already see the impact on my business. Special thanks to the amiable Glory Enyinnaya for her resilient feedback and follow-up on the assignments. I feel more confident now in operating on a global scale. Gracias!
Thanks for being an active and amiable participant, Joan! Best of luck with Joanswood!