Here is a video by our Founder, Dr. Glory Enyinnaya, on how to use the MTTF framework for pitching your business.
Choosing to conduct a mock investor meeting before the actual pitch to real investors offers several valuable benefits for entrepreneurs: Practice and Preparation: A mock investor meeting allows entrepreneurs to practice and refine their pitch in a low-stakes environment. It …
In the digital age, marketing success is intrinsically tied to data analysis. To make informed decisions and optimize your marketing efforts, you need to understand and leverage key marketing metrics. Here’s a guide to demystify marketing metrics and empower you …
Expanding your business often requires innovative strategies, and one highly effective approach is to harness the power of partnerships through an affiliate program. An affiliate program allows you to collaborate with individuals or businesses (affiliates) who promote your products or …
Email newsletters are a powerful tool in your digital marketing arsenal, enabling you to engage with your audience, share valuable content, and drive conversions. Crafting compelling email newsletters requires a strategic approach, appealing design, and content that resonates with your …
Sales funnels are the backbone of any successful sales strategy, and for small and medium-sized enterprises (SMEs), mastering the art of sales funnels can be a game-changer in boosting revenue. Here’s a comprehensive guide to help SMEs take control of …
In the world of email marketing, first impressions matter, and the welcome email is your golden opportunity to make a lasting one. A well-crafted welcome email sets the tone for your relationship with subscribers and can significantly impact their engagement …
Email marketing remains a potent tool for businesses to connect with their audience, share valuable content, and drive conversions. However, to leverage the full power of email marketing, you need a robust email list. Here are strategies to help you …
In the digital marketing realm, clicks on your ads or content are just the first step. The ultimate goal is to turn those clicks into paying customers, and one potent tool to achieve this is the landing page. Here, we’ll …
In the world of digital marketing, lead magnets are like the secret sauce that fuels your lead generation efforts. These valuable incentives entice your target audience to share their contact information, helping you build a list of potential customers. To …