“If you want to succeed you should strike out on new paths, rather than travel the worn paths of accepted success.” —John D. Rockefeller, industrialist, co-founder of Standard Oil Co., and philanthropist. I was looking through the brochure of a …
Introduction The connected customer is at the center of buying decisions that drive product and brand patronage. The connectedness enabled through the mobility of communication devices and tools is creating market/ customer disruptions. The connected customer has a high interaction …