When an industry with a reputation for difficult economies meets a manager with a reputation for excellence, it is usually the industry that keeps its reputation.” Warren Buffet Why Industry Analysis? Why should you, as an entrepreneur, be interested in …
To win in the marketplace on a sustainable basis, you have to choose a game plan (from among the many options) by matching the external opportunities with your distinctive internal competencies. One must, however, not take ‘’exploiting distinctive competencies’’ as …
A marketing plan helps you identify your target customer and the channels you will employ to reach them, persuade them to purchase your product, and deliver your value proposition. Some of the elements of a marketing plan are: Market Analysis …
There is no set structure for an executive summary, but there are guidelines you must follow to ensure your business plan or investment proposal gets the attention it deserves. A well-written executive summary needs to contain the following elements, among …
A critical component of your business plan is a strategy for managing your company’s operations. A comprehensive operations plan needs to answer the following questions: Operations strategy How will operations add value? What will you emphasize – cost, quality, timeliness, …
”By failing to plan, you are planning to fail.’’ (Benjamin Franklin, Inventor, and Businessman) As a budding entrepreneur, the need for a well-written plan that communicates your intentions to internal and external stakeholders cannot be over-emphasized. The purposes of a …
Like the blind men who described an elephant from different perspectives, several pundits have attempted to define entrepreneurship in disparate ways. Not least among them is a renowned Harvard business school professor, Howard Stevenson, who famously described entrepreneurship as ‘’the …
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